Pixar’s Coco Press Junket Highlights Mexico’s Family Traditions


It is quite a privilege to be invited to a press junket, so I was delighted to partake in Disney’s latest for the Pixar ‘s Coco events.  The PixarCoco presentations were spread over two days. The first day we attended the Walt Disney Studios in Burbank. The following day we were invited to a Q&A with the creators and stars of the movie at the posh Beverly Hilton hotel in Beverly Hills, California.

disney studios
Always fun to gawk at the magician’s hat building at Burbank’s Disney Studios


The screening

Pixar's Coco Press Junket highlights Mexico's Family Traditions poster
One of our favorite posters for movies of all times is #Pixar’s Coco

Coco tells the story of a young boy, Miguel, who dreams of becoming a musician like his hero Ernesto de la Cruz. The problem is his music-hating family strongly disapproves.
In fact, after his great great grandfather left to pursue a musical career his great-great-grandmother banished music from the house!

The movie starts with Miguel’s struggle during the Day of the Dead when he hopes to participate in the festivities and appear in the village square.
However, the real action ensues when Miguel mistakenly finds himself in the Land of the Dead. He befriends a trickster skeleton named Hector (Gael Garcia Bernal) and even meets his dead hero, de la Cruz. His adventure helps him learn about his ancestors and the importance of family in general.

Pixar's Coco Press Junket highlights Mexico's Family Traditions street poster
You can see the movie posters all over LA

The storyline about a youngster pursuing his dreams and bonding with family has universal appeal. But Pixar’s Coco is much more than that.
The movie is excellent at giving a voice to the Latino culture and community. In fact, The film creators have gone to many lengths to portray Mexican culture and customs with the utmost respect.

Pixar's Coco Press Junket highlights Mexico's Family Traditions hilton hall
The entrance to the conference room at the Beverly Hills Hilton

Needless to mention we loved the movie ( look for a separate post about the film) and looked forward to the press conference to hear from its creators and stars.

The Press conference

The following day, the press junket was held at the Beverly  Hills that has hosted many entertainment events. The area had three different areas. The conference section had a stage with the long table and chairs facing the reporters. Then there were two rooms with snacks, beverages as well as activities.

Pixar's Coco Press Junket highlights Mexico's Family Traditions ancestry
Ancestry.com has a website online to check old records.But they came up this year with a new product for DNA testing too.


Ancestry .com gave attendees free memberships so we could trace our heritage. I was a bit bummed to discover when I couldn’t find much information about my ancestors in Germany and Austria.But on the upside, I got to trace my husband’s family four generations back which was fascinating.

Pixar's Coco Press Junket highlights Mexico's Family Traditions cut outs
DIY paper cut dollies for Dia de los Muertos


Attendees could get a brief guitar lesson ( thanks to Guitar Center) and make colorful paper cutouts that are traditional for Dia de Los Muertos. After trying both, I can tell you both take quite a bit of practice to master.

Pixar's Coco Press Junket highlights Mexico's Family Traditions selfies
A bloggers’ moment- selfie with the movie poster


And then there were the photo ops that was perfect for bloggers. A selfie station as well as a place to create a short video lip singing to one of the movie’s songs. As some of you can see– I totally missed my calling as a rock star!


But the main event was meeting the people behind the movie!


The press conference started with live music that included a mariachi band and four folkloric dancers.

Next came the Q&A with the celebrities. Apart from directors Lee Unkrich, Adrian Molina and producer Darla K Anderson we got to meet actors Alanna Ubach (Mama Imelda), Benjamin Pratt (De la Cruz),  Gael Garcia Bernal (Hector), Anthony Gonzales (Miguel) and Edward James Olmos (Chicharron.)

coco review cakes
The Coco cupcakes were delicious

More than merely celebrating Mexican heritage, Coco comes at a rocky time for US Mexican relations. President Trump’s  declarations of restricting immigration and building a wall between the two countries have brought the relationship between the neighboring countries to a new low. At the event, the film’s stars voiced their hope that this movie will improve audiences’ understanding of Mexico’s culture and traditions, as well as help, understand its people better.

Pixar's Coco Press Junket highlights Mexico's Family Traditions white choclate
Fun choices in cup cakes between chocolate and vanilla

The movie creators made multiple trips to Mexico to complete the research needed for the movie.

According to Director Lee Unkrich, the crew ‘”knew from the beginning that (they) wanted to (create) a film …with an all-Latino cast…that wouldn’t have any clichés or stereotypes and  would be as respectful as possible.”

He thought that a story revolving around Dia de Los Muertos would not only be visually dazzling but had the potential to have a real emotional core to it. Moreover, He  explained that we all “ have a different relationship to our traditions, depending on what age we’re at.(So)…kids need to learn that to understand and respect the sacrifices previous generations made for them. “As he pointed out  Miguel’s  journey details his struggle “ to learn the value of the things that…(his) parents have to teach (him), …and (how) that applies to (his ) life.”


Pixar's Coco Press Junket highlights Mexico's Family Traditions celeb table
Viewing the conference podium before the event

The movie’s co-director Adrian Molina chimed in mentioning that working on a film that dealt with family and Mexican traditions had been on his checklist for some time. Furthermore, he was thrilled to have had the opportunity to work with the actors and musicians to bring Mexican culture to life on the big screen.


Pixar's Coco Press Junket highlights Mexico's Family Traditions pin

Producer Darla Anderson added that she would like the movie to get young kids thinking about their ancestors as a way to connect with their family.

Pixar's Coco Press Junket highlights Mexico's Family Traditions table
The main room was decorated in Coco colors


Gael Garcia Bernal mentioned how this movie would give Latino kids in the US a way to feel confident about themselves

Gael  Garcia  Bernal plays Hector a mischievous but lovable wanderer. He said he was “  proud, and lucky to be part of this collaborative effort.” He continued to describe Coco as “ a little fable about a mythology, and a tradition that I hold very dearly …and that Mexico can give to the world,”

He proceeded to dedicate this film ”  to the Latino kids growing in the United States because, in the official narrative, it’s been said that their parents, or grandparents, or great-grandparents are rapists, murderers, drug traffickers.”  He expressed his hope that  “This film is gonna give kids a way to feel confident of where they come from,…they should  … know that they come from a very sophisticated culture .”


gael bernal coc press junket
Left: Gael Garcia Bernal as Hector

Anthony Gonzales’ used his grandfather as inspiration

When asked how he liked working on Coco newcomer star Anthony Gonzales said it was not only fun but easy with the guidance of the directors and the film’s producer.

He went on to share an interesting tidbit about how his character got to sing in the movie. It turns out that though the storyline described Miguel as a budding musician, it wasn’t clear whether he was going to sing in the film.

But all that changed when  Anthony sang a cappella for the creators during one of his auditions. As Lee Ubach put it, “once we knew he could sing we tried to take full advantage of his talents.”

When asked about his inspiration Anthony mentioned his own grandfather who passed away when he was six years old and who had supported him in his music career. So “ every time I would come to sing the songs, it would remind me of him, make me feel like he was there… present with me. “

Pixar's Coco Press Junket highlights Mexico's Family Traditions voice of miguel
Center: Anthony Gonzales Voice of Miguel

Benjamin Pratt modeled his character after his ‘larger than life’ dad

Benjamin Pratt plays the part of Ernesto de la Cruz singer and film star who suffers an untimely death. According to Pratt, he modeled Ernesto by he combining memories of his dad who “was larger than life at 6’3”, the kind of person that no matter which room he walked into, he commanded attention” with mannerisms of Pedro Infante and Jorge Negrete and the writers’ description of the singer.

Pixar's Coco Press Junket highlights Mexico's Family Traditions olmos and pratt
Center; Benjamin Pratt as Ernesto de la Cruz and Right Edward James Olmos as Chicharron

Llorona holds a special meaning for Alanna  Ubach 

Alana who portrays kick- ass  Mother Imelda in the movie shared how emotional her mom and husband became when they watched Coco. She added that incorporating the famous song Llorona in the movie had a special meaning for her. It turns out her mother used to sing it as a lullaby for her when she was young.Her segment in the movie singing this song was one of our favorites!


Pixar's Coco Press Junket highlights Mexico's Family Traditions press


Edward James Olmos believes that Coco will change the perception of people about Mexico

Edward James Olmos has a brief but memorable role in the movie as Cicherron. He recalled how the movie creators first approached him about participating in the production. “They invited me to come up to Pixar. And they said that they were doing this film, and they wanted to ask me my opinion about it. When they asked me to play the role, I was honored.”

He went on to describe how emotional he became when he finally got to see the actual movie. “An amazing feeling came across immediately – the quality was superb; the music, the sound – everything. Performances were extraordinary. And as it went along, and my part came in,  I said, Oh, my God.  I felt emotional for this guy. By the time it got to the end, I was in heaving sobs. “

Describing the movie’s impact Olmos says that” “ People are gonna say thank you to the Mexican culture for introducing them to a value that they did not know anything about. We celebrate Halloween. We dress up, and you know, we go out, and we – “Trick or treat. (In comparison  ) …  the ‘Day of the Dead’ represents for many of us, a time to pass on stories and celebrate life to its fullest. “

Finally, he touched on the importance of the movie as a way to change the perspective of Americans about Mexicans.

“…You know, the last two years have been very difficult for us. But you know, you try to stay strong. Knowing that the pendulum swung one way – it’s gonna swing back. And when it does, it’ll have a different reaction, and we’ll have another sense of who we are. This (movie) placed us in a very strong position for the future. “

Pixar's Coco Press Junket highlights Mexico's Family Traditions boy
Miguel dolls


Final thoughts

Coco is not only a fun movie but helps educate the audience about Mexican culture. As a parent to two sons, the movie story line resonated with me since I’ve tried raise my kids as global citizens .Raising Global citizens means that kids should be exposed to different cultures and traditions to help them understand people from different countries.

Pixar's Coco Press Junket highlights Mexico's Family Traditions coco goods
Coco merchandise available for purchase at the DIsney Store and Kohls

Furthermore the ‘ seize the moment’  theme is one that most will  identify with. Kids will feel empowered by a new hero who pursues his dream while parents and grandparents will appreciate the lesson it  ultimately delivers. Overall, the movie extends beyond the simple entertainment elements to a thought provoking message that can bring and bond generations together.

 Pixar's Coco Press Junket highlights Mexico's Family Traditions merchandise

Disclaimer: Special thanks to Disney Pixar for hosting us on the press junket event. Our opinions are own and cannot be influenced in any way.

COCO  fronted by Olaf’s frozen adventure featurette opens in theaters everywhere on November 22nd!

Like COCO on Facebook: https://www.facebook.com/PixarCoco 


Follow COCO on Twitter: https://twitter.com/pixarcoco


Follow COCO on Instagram: https://www.instagram.com/pixarcoco/


Visit the official COCO website here: http://movies.disney.com/coco



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Margalit Sturm Francus
A reformed dentist who gave up pulling teeth to show her son the world! Need tips on how to #travel with #autism? Follow me on Instagram & Facebook
Margalit Sturm Francus

Margalit Sturm Francus

A reformed dentist who gave up pulling teeth to show her son the world! Need tips on how to #travel with #autism? Follow me on Instagram & Facebook

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